productDNA HFSS
The new high fat, sugar and salt (HFSS) legislation is a government initiative to tackle obesity and promote healthier choices amongst consumers. The legislation will see a seismic shift within the FMCG market and will be enforced from October 2022.
To support this government initiative, GS1 UK have partnered with retailers including Asda, Morrisons, Sainsbury’s, Ocado and Waitrose and Partners, to agree a solution that will make complying with the HFSS legislation easier and more efficient for their suppliers.
The HFSS solution will be provided through GS1 UK's productDNA platform, which will be used by all the retailers listed below as the shared source of HFSS data from their suppliers.
This free solution will allow suppliers to easily manage and share their HFSS product data to multiple retailers in one action. Data attributes will be enriched and built on the foundation of GS1 industry standards for consistency across all retail channels.
Benefits
- The solution is free for you to use for managing all of your HFSS data and sharing with the retailers listed
- Simple and easy to enrich and amend product information and ensure compliance
- Reduce operational impact on commercial teams by removing the cost and complexity of sharing product data
- You can do better than a spreadsheet by using productDNA as your centralised platform to store and manage your product data
- Uses an industry-agreed set of data attributes underpinned by GS1 standards
- Powered by the cloud making data accessible anywhere, at any time
- Option to upgrade to the full productDNA platform to share new line form data to retailers
HFSS resources
What are the key challenges retailers and suppliers are facing from HFSS?
Podcast with Young Foodies and GS1 UK to discuss HFSS in more detail.
New HFSS legislation to tackle obesity: what you need to know
An overview of the impact of the legislation for manufacturers and retailers.