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We enable better choices,
exceptional service and an improved
experience for all your customers.

Unlock GS1 standards to help you deliver a seamless customer experience.

We all know the retail landscape is constantly changing, and whether you’re a retailer, brand or manufacturer, you’re faced with a multitude of challenges. 

That is why GS1 standards, built on the globally accepted principles of unique identification and trusted data, provide the perfect platform on which to develop harmonised processes and operations for your business. They allow you to adapt quick to new challenges, have confidence in your data and can help you to deliver an exceptional customer experience.

Our standards are not only used by traditional retailers to identify your products via the barcode, GTINs and Web Vocabulary help increase the online visibility of your product across all online channels, particularly global marketplaces.

2D barcodes - powering the future of retail

The retail industry is moving towards a global evolution from classic barcodes to two-dimensional QR, adding new dimensions and benefits for consumers and businesses.

2D barcodes - powering the future of retail
GS1 standards in action

Case studies

With more than 60,000 members in the UK,
we have hundreds of stories showing the benefits
of harnessing GS1 standards to improve your business.