Accurate product data is an essential component of a visible, secure, and sustainable supply chain – yet research has shown that in the modern world of retail, around 80 per cent of professionals have little idea how to measure the products they sell in t
Without a recognised, uniform methodology for measuring products, it is obvious that there will be discrepancies from company to company. After all, how would trading partners know that they had both identified the same depth for an item? How would a retailer and a brand know if they are even using the same system to measure a product?
It is for this reason that GS1 created their package measurement rules as a guide for all trading partners wishing to exchange data about product package measurements. They provide a common procedure for all and are intended to ensure global compatibility.