As champions of trusted data, delivered through standards, we have been working with our members, standards organisations (W3C) and Google to make it easier to discover and describe products on the web.
GS1 Web Vocabulary (previously GS1 SmartSearch) is a simple and cost effective way to create structured data about your products so that search engines and smartphone apps can find them more easily, and describe them more accurately.
It means that online shoppers can quickly find your product when they know exactly what they are searching for, and because search results are more relevant, you could increase your sales.
What it does
Building on the schema.org vocabulary, the GS1 Web Vocabulary standard extends the attributes that website owners can use to describe their products for search engines. This means you can describe your products online in the same way you would in the physical world and provide a richer experience for online shoppers.
GS1 Web Vocabulary has recently been welcomed as the first external extension to schema.org.
Benefits using GS1 Web Vocabulary
Structured data in a standard format
More relevant search results for consumers
