A single, trusted source of data for all
E-commerce has changed the way we shop. Shoppers want to be more informed about the products they buy, whether they are trying to compare calorie content, find out if a particular product identifies as vegan or identify the environmental impact. Understandably, they become frustrated if data is missing, if it is inconsistent or inaccurate.
We are on a mission to make the product information flow friction free, for all brands and retailers, by providing one language spoken by everyone in retail, for everything in retail.
productDNA was built by the industry on global standards and is governed by the industry to adapt to industry requirements.
What are the benefits of productDNA?
One common language
With productDNA there is no longer any confusion over what information needs to be provided to list a product. The industry designed data model, means there is a standardised data definition for each type of product and an agreed set of attributes, all underpinned by GS1 standards.
Data we can trust
You can be confident that all product information within the productDNA platform is accurate and consistent, thanks to our independent third-party verification check. This means the same information will be displayed about a given product everywhere and to whomever comes across it.
More efficient supply chains
With everyone in the supply chain speaking the same language, productDNA can significantly reduce go-to-market timescales and improve relationships between suppliers and retailers.
Upgraded shopping experiences
Rich, consistent, and accurate data makes it easier for shoppers to choose products based on their preferences, from allergen information to sustainability credentials.
productDNA can save Vendor Central sellers hundreds of pounds in chargeback fees, by enabling you to comply with Amazon’s carton level information requirements.
Global brand consistency
As well as sharing product information with UK retailers, brands can share information with the GS1 registry platform, which verifies the identity of a product globally, providing brand protection.