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HFSS & Natasha’s Law

Keeping consumers informed and protected

GS1 UK is collaborating with industry to help businesses adapt to new legislation.

From 1 October 2022, government legislation seeking to curb Britain’s obesity crisis will see will see products high in fat, salt, or sugar (HFSS), removed from prime locations in-store.

Restrictions on volume promotions, digital marketing and advertising will also come into effect in 2023.

Representing one of the most significant challenges the retail industry has ever faced, the new legislation is the latest in a series of measures taken by the government to increase transparency within the food industry and protect consumers.

It follows Natasha’s Law which, on 1 October 2021, required all businesses across England, Wales and Northern Ireland to provide full ingredient lists and allergen labelling on foods packaged for sale on premise.

Businesses need more support if they are to adapt quickly and confidently to legislative changes and growing consumer demand for accurate product information. Our standards have the power to help businesses meet these challenges head on and we are actively collaborating with industry to develop solutions that work for all.

Useful resources to help get prepared

productDNA for HFSS

The industry has come together to provide a solution that helps you comply with high fat, sugar and salt (HFSS) data requirements.

HFSS: what you need to know

All you need to know on how the legislation could impact you and your business.

FSA packaging and labelling guidance

Legal requirements that you have to follow as a food business.