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Cookie policy

This cookie policy was last updated on 5 July 2022.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

What do I need to know about cookies?

A cookie is a small text file of letters and numbers that is stored on your computer browser or hard drive or mobile device (if you agree) when you visit a website. The most commonly used cookies are ‘analytical’ and allow website owners to gather anonymous information about how their website is used so that they may improve your experience. For example, they can count the number of visitors to the site or improve the user experience based on how easily users are able to find content. Other cookies may be used to help manage the functionality of the site or to remember any preferences you have selected.

Additional cookies may be placed on your computer by other partners companies who’s services are used within our sites (e.g. for the delivery of online video or sharing links).


Different types of cookies:

Strictly necessary cookies

These are cookies that are required for the operation of a website. They include, for example, cookies that enable you to log into secure areas of a website, use a shopping cart or make use of e-billing services.

First party cookies

These are set by the website you’re visiting and only that website can read them. A website might also use a separate company to analyse how people are using their site. And this separate company will set their own cookie to do this.

Analytical or performance cookies

These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Third party cookies

These are set by someone other than the owner of the website you’re visiting. Some GS1 UK web pages may also contain content from other sites like YouTube, which may set their own cookies.

Advertising cookies

Some websites use advertising networks to show you specially targeted adverts when you visit. These networks may also be able to track your browsing across different sites.

Session cookies

These are stored while you’re browsing. They get deleted from your device when you close your browser, e.g. Internet Explorer or Safari.

Persistent cookies

These are saved on your computer and don’t get deleted when you close your browser. We use persistent cookies when we need to know who you are for more than one browsing session.


How does GS1 UK use cookies?

We use different types of cookies for different things. Below you can find a table of all the cookies our website currently uses and why we use them.

Cookie Name What it is used for? More information
  • _livechat
  • __lc_cid
  • __lc_cst
  • __oauth_redirect_detector
  • 8390801:state
  • _livechat_has_visited
Cookies are used while using services rendered by LiveChat, Inc. or browsing any of the websites where our Services are installed. Read more about LiveChat cookies
  • _hjIncludedInSample
  • _hjMinimizedPolls
  • _hjUserId
  • _hjDonePolls
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices.  Hotjar stores this information on our behalf in a pseudonymized user profile.  Read more about Hojar's cookie policy
  • IDE
  • NID
  • PREF
  • YSC contains YouTube videos. These videos do not set cookies automatically, but if you play the video then you may have cookies set by YouTube placed on your computer. Read more about YouTube's cookie policy
  • fr
This cookie is used to track people visiting the website who have clicked through from a facebook post/campaign. Read more about Facebook's cookie policy
  • yaf.SitecoreExtranetUser
To identify a sequence of HTTP requests from a single user, Sitecore sends this Engagement Analytics session cookie to the web client. Read more about Sitecore's privacy policy
Incapsula (Imperva)
  • incap_ses_867_63970
  • visid_incap_63970
This is an essential third party cookie for, used to improve the security of the website. Read more about Imperva's privacy policy
Bing Analytics
  • MUID
  • MC1
  • MR
These web analytics cookies, provided by Microsoft Inc., are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Microsoft Privacy Statement: Cookies & Similar Technologies
Google Analytics
  • _utma
  • _utmb
  • _utmc
  • _utmz
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

An overview of privacy at Google. For more information about Google Analytics visit Google Analytics website, and to opt out of being tracked by Google Analytics across all websites visit
An overview of privacy at Google
Addthis __atuvc uses service called AddThis, which is a content sharing and social insights platform that helps make it easy for website owners to provide, amongst other things, sharing options on their sites. More information about AddThis can be found at
  • __RequestVerificationToken
  • ASP.NET_SessionId
These cookies are essential for the normal operation of the website. They enable the website to remember things from one page to the next. If you block these cookies, the website will not remember what you add to your shopping basket. These cookies are automatically deleted from your computer at the end of your web browser session or when your web browser is closed. Microsoft information about session cookies
New Relic
These cookies are used to monitor the availability of the website and also the servers that host the website.

The JSESSIONID cookie is used to store a session identifier so that New Relic can monitor session counts for an application.
More information about New Relic and session cookies
Google Double Click
  • IDE
  • DV
  • IDE
  • 1P_JAR
To display adverts on the website we use a service called Double Click.

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.
An overview of Google Double Click privacy policy
  • SSID
  • SSLB
  • SSPV
  • SSRT
  • SSSC
  • ep201
  • ep202
Cookies set by wufoo. The embedded Wufoo forms on our site set cookies for the forms used by us. An overview of Wufoo (owned by SurveyMonkey) privacy policy
  • cookieconsent_status
  • SSESS*random characters*
"cookieconsent_status" cookie used to store whether the user has accepted the cookie consent on the website.

A random session ID generated by Drupal, when an authorised user logs in.
  • oneViewLogIn
  • testEncryptLogin
Cookie is stored by CRM site. It contains the user data "isLoggedIn", "firstName", "lastName", "cartLength", "notifications", "primaryGln" in encrypted form. N/A
  • __cfduid
The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. More information about CloudFlare cookies


Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

  • YouTube
  • Facebook
  • Instagram

To deactivate the use of third party advertising cookies, you may visit the consumer page to manage the use of these types of cookies the link for which is set out in the section titled ‘Managing and deleting cookies’.

Managing and deleting Cookies

Cookies can be monitored and deleted from your browser. Since browsers create and store cookies, they are also the most direct way to access, manage, and delete cookies.

Please keep in mind that if you disable all cookies, certain portions of our website may not work properly since certain necessary cookies and functionality cookies will be disabled.

For cookies that track activity in connection with targeting advertising, you can opt-out of third party targeting cookies on the Digital Advertising Alliance’s consumer choice page here or the Network Advertising Initiative’s consumer choice page here or the European Interactive Digital Advertising Alliance consumer choice page  here.

Other tools offered by third parties can help you see and manage the types of cookies and trackers that you encounter. More information about cookies and cookie management can be found on

Except for essential cookies, all other cookies are held for no more than 6 months and will expire after this time.

Questions and contact information

For any questions or for further information, please contact: