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We set standards. Using unique numbers that are used in barcodes, RFID tags and product data management, we support the world’s supply chains and healthcare systems.

Whether you’re a start-up trading on marketplaces who needs to identify your products, an international retailer managing different channels and routes to market or an NHS Trust striving to improve care delivery, we are here to help.   

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GTIN rules

GTIN Management Standard

New GTIN allocation rules: a simpler set of rules about when to change a GTIN

Mammy Jamia

Between the lines

Watch how we support our members to grow their business

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