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Head of membership

Reports to:

CMO and membership director

Direct reports:

  • Engagement Manager – SME
  • Insights analyst

Core accountabilities:

  • Develop and implement a membership proposition roadmap in line with current and future members’ needs
  • Develop and implement strategies which drive business growth through increased engagement
  • Represent the current and future needs of small and medium enterprises (SME) within the business and key communities and facilitate the development of solutions which address their needs
  • Build actionable insights by understanding the dynamics of our membership in the context of broader societal trends

Key responsibilities:


  • Develop an insight-led approach to develop our value proposition, based on qualified industry needs, economic parameters and membership data
  • Develop and implement pricing and proposition strategies to attract and retain members
  • Work in partnership with the head of membership experience to deliver excellent service to our members
  • Collaborate with the head of marketing to ensure compelling content and optimised customer journeys to drive engagement and advocacy

Small Medium Enterprise Engagement

  • Lead the development and implementation of the GS1 UK SME programme to grow revenue by increasing membership, service adoption and retention of existing members
  • Identify key community partners to drive acquisition and advocacy
  • Deliver partner engagement plans, that will activate the partnerships and their associated communities
  • Build strategic engagements with SME influencers, policy formers, relevant associations and culturally aligned communities to drive sustainable membership growth


  • Build a capability that ensures we understanding of our members in the context of broader industry trends
  • Drive the development of quality membership data to deliver robust insights.
  • Provide an holistic view of our membership data to facilitate segmentation, forecasting and other modelling actions


  • Identify key stakeholder groups that will provide us with insights and allow us to deepen our influence with key audiences
  • Ensure that the membership requirements are aligned with other key internal team deliverables
  • Represent GS1 UK at industry events

Person specification

Background and experience:

  • Membership professional who can inspire the business by increasing understanding of the needs of our members
  • Proven ability to deliver a roadmap for the evolution of a membership proposition
  • Commercially astute
  • A creative mind that will lead the development of programmes and content that will engage our members
  • Ability to optimise key membership journeys, acquisition, engagement and retention
  • A robust understanding of the dynamics and challenges of a start-up business and their communities
  • Experience of establishing long-term working relationships with industry stakeholders
  • Extensive experience of managing and leading teams
  • Proven ability to work effectively across diverse teams

Personal strengths and style

  • Operates strategically and at a senior level, reflecting market insight in engagement and solution strategies
  • Inspiring and motivational
  • Sound commercial judgement
  • Is target and achievement driven, bringing pace to the development and launch of propositions
  • Has a consultative style and is able to drive and achieve success working within cross-functional teams
  • Forward thinking - Curious about the future and delivering beyond expectations
  • Trust and integrity - Ethical, honest and respectful
  • Collaborative - Building partnerships through open communications


  • Track record in a membership organisation
  • Ability to create and build long term relationships with senior stakeholders
  • Proven track record of working collaboratively within cross-functional teams
  • Experienced at engaging with entrepreneurs and the start-up communities
  • Is action and delivery focused against clearly agreed action plans
  • Exceptional communicator

If you would like to apply for this role please click on the button below and submit your CV with a covering letter setting out your suitability to the role and salary expectation.