In today’s digital age the demand for transparency and detailed product information is at an all-time high.
Consumers, brands, retailers and even regulators are all seeking better ways to access this information. QR codes powered by GS1 bridge this gap, empowering you to deliver rich data and connect with your audience on a deeper level.
These smart, next generation barcodes connect your product’s unique identity, Global Trade Item Number (GTIN), to a wealth of real-time online content. Beyond this, QR codes powered by GS1 can be packed with crucial details like use-by dates, batch numbers and more to improve supply chain transparency.
Through a simple scan, your customers can instantly access valuable information and you can too:
Advantages of QR codes powered by GS1
As a GS1 UK member, already using GS1 barcodes, each of your products will have its own unique GTIN. This means you're already on your way to harnessing their enhanced capabilities.
Inventory management
Get better inventory management, less administration, increased availability, strengthen the 'first in, first out' process and achieve less food waste.
Safety
Take care of your brand, discourage the sale of expired or recalled products and stop counterfeit products.
Engaged consumers
Provide easy access to product information, promotions, recipes and increase brand engagement.
Improved packaging
Better space marketing on packaging, prepared for future legislation and improved consumer experience.
Traceability
Check authenticity of products, information on ingredients and origin, increase consumer confidence and transparency in the flow of goods.
Sustainability
Get information on recycling, contribute to circular economy, reduce food waste via automatic price reduction on products.
Consumers demand more information about the products they’re purchasing, regulators require the disclosure of more information, and there’s an ongoing need to more effectively track and trace products through the supply chain. We can resolve this with 2D barcodes with GS1 standards inside — a single barcode that has the power to provide all the information consumers need and desire, improve traceability through the supply chain, and scans at checkout."
Jon R. Moeller
Chairman of the board, president and chief executive officer, Procter & Gamble
One smarter barcode, many possibilities
Get in touch
Unlock the power of next generation barcodes. Learn how they can transform your business. Submit your details below and an expert will contact you.