Scan smarter with QR codes powered by GS1

Experience the next generation of barcodes.

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The demand for detailed, interoperable product data has never been higher.

From consumers and regulators to brand owners and retailers, everyone wants to know more about the products they buy, sell or consume. However, space on-pack is finite, meaning there will always be a limit to the amount of information physical labels can carry. 

Enter QR codes powered by GS1. 

QR codes powered by GS1 have been identified by industry as the solution to this problem. They can be scanned by smartphones and at the point of sale, enabling capabilities far beyond what a standard barcode can offer today. 

They can link a product’s unique Global Trade Item Number (GTIN) to a wealth of real-time online content, as well as crucial supply chain data such as use-by dates, batch numbers and more. 

QR codes powered by GS1 bridge the gap between the physical and digital world, helping you connect, protect and inspire on a deeper level than ever before.

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Discover how QR codes powered by GS1 can transform your business
Click here to go beyond the beep
Brand & product information
Brand & product information

Scan to access comprehensive product information including lifestyle, usage instructions, nutritional values and traceability details with confidence.

Regulation & legislation
Regulation & legislation

Adapt to changing regulatory demands (e.g. digital product passport, extended producer responsibility and EU labelling requirements) in real-time, without having to alter your physical packaging.

Accessibility
Accessibility

Provide the UK’s two million blind and partially sighted people with improved access to product information and allergens for a more inclusive shopping experience.

Allergens & ingredients
Allergens & ingredients

Scan to get instant access to vital allergen information.

Traceability
Traceability

Enhance supply chain traceability by capturing and sharing the complete story of your product’s provenance and ethical sourcing.

Authentication & anti-counterfeiting
Authentication & anti-counterfeiting

Build consumer trust, combat counterfeiting and protect your brand integrity by verifying product authenticity. Support lifetime guarantees and returns.

QR

Click each feature to find out more

Sustainability & recycling
Sustainability & recycling

Scan to access detailed and location specific recycling instructions, promoting green credentials and enabling consumers to drive positive change through sustainable purchasing decisions.

Smart packaging
Smart packaging

Overcome limitations on the size of product labels by enabling consumers to scan and access a wealth of product and brand information.

Digital product passport
Digital product passport

Smarter QR codes link a physical product and unique identifier to online digital product passport to allow selling cross-borders.

Offers & promotions
Offers & promotions

Increase your brand loyalty by engaging, exciting and inspiring your customers with personalised experiences.

Health & nutrition
Health & nutrition

Include easily accessible, comprehensive, product-specific details that help improve consumer wellbeing and lifestyle.

Recipes & inspiration
Recipes & inspiration

Create a lasting bond with your customers by giving them new ways to enjoy your product or inspiring them with other products in your range.

Waste reduction
Waste reduction

Get real-time information on stock levels, expiry dates, sales volumes and more, for more accurate forecasting and waste reduction.

Inventory management
Inventory management

Track product and stock information with granular detail through warehouses and storefronts.

Expired stock management
Expired stock management

Track product and stock information with granular detail through warehouses and storefronts.

Returns management
Returns management

React swiftly to potential safety issues, block potentially harmful products at POS, precisely identify affected products for targeted recalls and communicate vital safety alerts more effectively.

QR

Click each feature to find out more

Sustainability & recycling
Sustainability & recycling

Provide consumers with location specific recycling instructions, while also being able to track product lifecycles through to Digital Deposit Return Schemes and other circular economy initiatives.

Digital product passport
Digital product passport

Smarter QR codes link a physical product and unique identifier to online digital product passport to allow selling cross-borders.

Traceability
Traceability

Capture and share information on the provenance of your products and use serialised codes to track them through the supply chain for enhanced traceability.

Regulation & legislation
Regulation & legislation

Adapt to changing regulatory demands (e.g. digital product passport, extended producer responsibility and EU labelling requirements) in real-time, without having to alter your physical packaging.

Global businesses already on board

Consumers demand more information about the products they’re purchasing, regulators require the disclosure of more information, and there’s an ongoing need to more effectively track and trace products through the supply chain. We can resolve this with 2D barcodes with GS1 standards inside — a single barcode that has the power to provide all the information consumers need and desire, improve traceability through the supply chain, and scans at checkout.
Jon R. Moeller
Chairman of the board, president and chief executive officer, Procter & Gamble

Get future ready today

Kickstart your business transformation by unlocking the power of next generation barcodes. Submit your details below to be contacted by a member of our team.

 

 

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GS1 UK & FT Longitude

A new era of transparency

How UK retail will meet the demands of the informed customer.

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Need more guidance?

Our knowledge hub has everything you need to know to get started with QR codes powered by GS1.