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Why go to GS1 – can I get GTINs elsewhere?

GS1 GTIN hero image

Not all barcodes are created equal, and the GS1 Global Trade Item Number (GTIN) is the only bona fide way to identify your products in a retail environment where cheap and inferior alternatives abound. There are thousands of people online that claim to sell genuine GS1 GTINs. The simple truth is, if they aren’t from a GS1 organisation, then these GTINs are not the real deal. ​ 

So, what are the possible dangers of buying your GTINs from anywhere else? GS1 UK members Sandows, share their experience of using a third-party seller.​ 

GS1 do not authorise any third parties to sell GTINs on our behalf

Only numbers licenced directly from GS1 are unique to your products. If you buy GTINs from any other source, there will be no legitimate link between you and your products. You may need to start your packaging or online listings right from the beginning again, incurring:

  • Disruptions to your supply chain​
  • Issues with retailers and online marketplaces​
  • The possibility of reputational damage to your brand​

The major online marketplaces are also taking a stand against GTIN sellers, to reduce counterfeiting and duplication across their catalogues. eBay tells us about how GTINs help create data quality and legitimacy in e-commerce. ​

Not sure if you have genuine GTINs?​ Check your numbers now

Only GTINs from GS1 will be licenced to your business. If you have obtained GTINs from elsewhere, you can use our free service below to check this. Just type in the GTIN and you'll see the name of the company the GTIN is actually licenced to and their contact details.

You can also check these on the go, with our free iGepir app. Simply use the app to scan the barcode on your package label to access the same information.

If you don't like what you see, get in touch and we can guide you through the next steps.

Check your numbers now


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Find out everything you need to know about joining GS1 UK, our pricing guide and how many GTINs you can get.

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