The primary activities of the Board include the delivery of our annual operating plan, monitoring progress and regularly reporting against key milestones to the supervisory board.
The team is also focused on communicating and implementing our vision and objectives to both internal and external stakeholders, and ensuring that the right resources are in place to achieve our goals.
Anne Godfrey
Chief executive
Anne was appointed chief executive of GS1 UK in January 2021. GS1 has 115 Member Organisations, throughout the world, keeping consumers informed and protected through the power of standards.
Specialising in change management within the not-for-profit space, she has a proven track record of delivering challenging targets while harnessing the skills, knowledge and passion of members, staff and external stakeholders.
Previously, Anne held leadership roles across a diverse range of membership organisations, including time as CEO at both the Chartered Institute of Environmental Health (CIEH) and Chartered Institute of Marketing (CIM). Anne was director of commercial and membership services at the Law Society, and commercial and marketing director at the Confederation of British Industry.
Anne’s earlier career in academic and professional publishing included senior sales, marketing and product development roles for publishers such as Prentice Hall and Thomson Reuters. She has a first-class honours degree from Glasgow University and a postgraduate diploma in law from Nottingham Law School.
Dave Crapnell
Chief financial officer
Dave is responsible for GS1 UK’s financial processes and information systems. He has more than 20 years' experience in finance and information systems in a range of companies across the property, insurance and business service sectors.
Prior to GS1 UK he spent 12 years with the Europ Assistance Group in a number of senior positions including finance & IT director and operations director. He has led numerous high level change management projects, harnessing the business benefits of information systems and most recently the development of online solutions to improve both revenue potential and customer service.
Sarah Atkins
CMO and membership director
Sarah’s role is to provide leadership in marketing, membership experience and SME strategy to enhance the GS1 UK brand, attract, retain and grow new members, and deliver service excellence throughout the customer journey.
Sarah has gained a wealth of experience delivering marketing led business change programmes at several diverse organisations, ranging from property consultancies in the UK to world leaders in luxury outlet retailing. She has expertise in driving customer loyalty though brand and customer engagement and has led many businesses through customer focused transformation.
Harshal Gore
Industry engagement director
Harshal has been with the organisation for over 20 years and has contributed to our development through many roles, working with strategic members to promote collaboration and best practice of value chain processes. He has a wealth of experience and valuable insight about our members’ needs across our key sectors.
Previously, Harshal led our quality assurance strategy, membership services department and headed up our consultancy team, responsible for the design, execution and delivery of many projects for our members. He started his career at Business Link in a range of consulting and project management roles.
John Martin
Innovation and solutions director
John is responsible for our innovation, solutions, standards and consulting practices. He has been with the organisation for a number of years, leading co-creation of a number of solutions including most recently productDNA.
Prior to joining GS1 UK John was Managing Director of two SME technology companies and has held a number of executive roles in global software companies focused in the electronic data interchange and design software sectors.