The transition is already happening
For over 50 years, GS1 standards have enabled products to be identified and scanned across retail, healthcare and supply chains. Today, that system is evolving.
The shift to QR codes powered by GS1 is actively underway. Across the UK and globally, brands, retailers and solution providers are already upgrading systems, trialling new codes and embedding new ways of working.
QR codes powered by GS1 enable products to carry more data than traditional barcodes. This supports a wider range of business and consumer use cases, including:
Traceability and recall readiness
Expiry date and batch management
Consumer engagement and digital product information
Accessibility and sustainability initiatives
Do I need to replace my barcode?
In most cases, no - not yet.
You should assume that you will still need a traditional barcode on pack until the majority of retailers can scan QR codes powered by GS1 at point of sale.
For a period of time, many products will carry both:
a linear barcode for existing retail systems
- a QR code powered by GS1 for additional data and new use cases
This phased approach allows organisations to adopt new capabilities without disrupting current operations.
What organisations are doing now
Organisations are already taking practical steps, including:
Testing QR codes powered by GS1 on packaging
Running pilots for specific use cases
Enabling scanning in controlled environments
Building data and system capability to support richer information
Is this being mandated?
No. There is no single deadline requiring all GS1 UK members to replace traditional barcodes.
This is an industry transition that will happen at different speeds depending on sector, use case, regulations and trading partner readiness. GS1 UK’s role is to support members with standards, guidance and implementation support.
The move to QR codes powered by GS1 is already in progress.
There is no fixed deadline, but organisations should start building capability now so they are ready as adoption scales across the market.
QR code generator
GS1 UK members can generate QR codes today: