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Enabling better choice, better service and a better experience for your customers

GS1 standards help you deliver a seamless customer experience in today’s challenging retail environment

The retail landscape is always changing. Today, whether you’re a retailer or a brand, you’re faced with multiple challenges – the rapid growth in online and mobile shopping, ever greater competition, downward cost pressures, lower margins and customers who are less loyal than ever before.

To counter this, you need to create a seamless customer experience – in-store and online – to win the hearts and minds of your customers, and to drive sales. You must ensure your products are always available, across all channels. And you must provide consistent and accurate product data that your customers can find and trust.

By building on the globally accepted principles of unique identification and trusted data, GS1 standards provide the platform for retailers and brands to build harmonised processes and operations that enable your customer expectations to be exceeded.

Which is why we facilitate and enable collaboration between retailers and brands – so you can all benefit from GS1 standards that help deliver better choice, better service and a better experience for your customers, however they choose to shop.

How we support the retail industry



Providing the foundation for effective retail grocery operations


Apparel, footwear and accessories

Standards that fit, now and tomorrow

Selling online

Selling online

Helping small businesses grow online


Foodservice and wholesale

Setting new standards in the foodservice industry



Providing unique support for the music industry

Sugar levy brochure download

Soft Drinks Industry Levy: getting your business standard-ready

Information about getting your business ready for the soft drinks industry levy



The UK retail industry’s single source of trusted data

Modern shopper

Delighting the modern shopper

Where GS1 standards apply in today’s shopper journey