October 19, 2023 Industry news
The massive environmental impact caused by our throw-away culture poses a grave threat to the health of our planet.
By volume, drinks containers account for 75 per cent of the litter found on UK streets. Although many of these items are fully recyclable, current recycling rates show that there is still much to be done if we are to create a future where waste is minimised, resources are utilised efficiently, and our planet is safeguarded for generations to come.
In 2022, re-universe launched a ground-breaking digital reuse pilot at Blenheim Palace to assess how their solution could eradicate single use, drive impact and encourage engagement through a returnable cup system.
With over 500,000 hot drinks sold each year, 400,000 of which are served in take-away disposable cups, tackling the environmental impact of single use cups represented a key challenge in meeting Blenheim Palace’s sustainability and circularity ambitions.
By placing unique GS1 powered QR codes on specially designed cups and return points, re-universe were able to connect individual cups to each user, engaging and incentivising them to return their cup for reuse.
There was no deposit and visitors were rewarded for returning their cups with entry into free prize draw. Carefully designed to present as few barriers as possible, the user journey was simple, consisting of just three intuitive steps using consumer-facing technology that most visitors were already familiar with.