Brands can now speak directly to consumers through a single, smarter barcode on their packaging, providing instant access to trusted information, content and richer personalised experiences.
Using a GS1 powered QR barcode with our Digital Link standard enables you to connect your product’s unique identity to multiple online sources of enriched, real-time content. You retain full control, can tailor your online sources to a specific product, and can update or publish new content without having to alter the packaging of your products.
This means that GS1 identifiers, such as the Global Trade Item Number (GTIN) can now act as a gateway to dynamic digital content that can boost revenue, strengthen brand loyalty, improve supply chain traceability information and drive sustainability agendas.
Through a simple smartphone scan, your customers can instantly access valuable information on:
As a GS1 UK member, already using GS1 barcodes, each of your products will have its own unique GTIN. This means you're already on your way to harnessing the benefits of a GS1 powered QR barcode.
Engage, excite and drive loyalty among your consumers with enhanced content and experiences.
Inform and protect
Ensure consumers are kept safe and well informed by providing them with instant access to the information they need to make the right decision.
Enhance your brand
Through dynamic and personalised consumer journeys and brand experiences.
Optimise your packaging
Decrease the complexity – and cost – of providing multiple labels or codes on your products.
Adapt and prepare
Comply with, and adapt to, changing legislative requirements by instantly directing consumers to real-time content.
Future-proof your packaging by storing vital data for supply chain and point-of-sale scanning and supporting price changes.
As a GS1 UK member, already using GTINs on your products, this standard is available for you to easily implement on your products.
Get started with GS1 powered QR codes
QR codes in action
See how GS1 members from across the world are using GS1 powered QR codes to transform the way they connect with consumers, drive sustainability, boost efficiency, adapt to legislation and more.
Support you need to get started
Guides and courses to help you understand how you can improve your business operations and connect with consumers like never before.