September 18, 2018 Industry news
Structured data is an important area for GS1 and is the foundation of our GS1 SmartSearch standard
This topic was high on the agenda at this year’s BrightonSEO eCommerce Summit, with Katherine Khoo, Managing Director at iPages, presented 'The Importance of Understanding Product Schema & What this means for SEOs'.
Katherine talks about the genesis of GS1 SmartSearch when in 2016, we worked with the Schema.org community and major search engines, to define the vocabulary behind structured data, for a richer product data description.
View Katherine’s blog and presentation
GS1 SmartSearch makes it easier for shoppers to find, compare and buy products online and enables website owners to improve their product descriptions so that the search engines can index these correctly.
Find out more about GS1 SmartSearch
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