A third of new product data is inaccurate, says GS1 UK

As the productDNA data-sharing platform celebrates its first birthday, the not-for-profit standards organisation has found that one in three products fails the independent physical check which validates the accuracy and consistency of product data

Launched exactly one year ago today, the productDNA platform is a single catalogue of high-quality product data that can be shared with multiple grocery retailers, using an industry-agreed set of attributes and a common data definition for each type of product.

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