The difference between a 'normal' QR code and a 'QR code from GS1'.
QR codes are useful for consumers to get information quickly and for companies to share data about their products. Consumers simply need to point their phone's camera at a QR code.
QR codes powered by GS1 also 'beeps' at the till
The regular QR code cannot be scanned at the retailers' checkout because it only contains a URL, while the GS1 version is a URL that also contains a Global Trade Item Number (GTIN). The same code that is now in the barcode. This means it can be scanned in the shops.
For consumers
Most QR codes on packaging direct consumers to a specific URL, usually for advertising or promotional purposes. QR codes powered by GS1 can do that too, but with that simple scan they also provide access to a large amount of product information that goes beyond the packaging, including information about origin, sustainability and recycling or instructions for use.
Size and reliability
The QR code powered by looks the same as the regular QR code. Small in size and with built-in error correction, making them easy to scan even if the code is damaged.