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Polytag & Ocado

Polytag & Ocado

How a GS1 UK partner and member are working together, using GS1 powered QR codes, to reduce waste, boost efficiency and empower their consumers to make the right decisions for the environment.

By 2025, national deposit return schemes (DRS) will be in place across all four UK nations, representing one of the most significant shake-ups the recycling system has ever seen.

Retailers, producers and consumers are already grappling with major legislative change and economic upheaval. While there’s no doubt that the introduction of DRS can be a positive step forward, the needs of consumers and industry need to be carefully factored into their design. This will be essential for ensuring that the UK’s schemes have a meaningful impact on recycling and deliver an approach that works for all.


That is why we are collaborating with Polytag, a team of committed recycling tech pioneers who work with FMCG brands, retailers, printing solution providers and regional recycling centres to provide 'full-circle' visibility of packaging as it travels through the supply chain.

Together, we have been working to develop and explore an inclusive technology solution that would provide consumers with a simple, accessible and familiar way to participate in a DRS. One that would allow them to return waste and collect their deposits without having to drastically change their current habits.

To explore the feasibility of this digital approach, Polytag and Ocado launched a pioneering new trial in November 2022 to assess how serialised QR codes powered by the GS1 Digital Link standard could power a Digital Deposit Return Scheme (DDRS).

Read the full case study

How GS1 powered QR codes have supported the implementation of digital deposit return schemes.

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