Are your customers getting the right information at the right time?
Join our AI chatbot pilot and discover how GS1 powered AI can help you deliver accurate, brand-managed answers — instantly at the shelf – from allergen, sweetener and sugar content to how do I recycle this and more.
Why join the pilot?
As a GS1 UK member, you’ll gain early access to an innovative way of sharing product information — powered by AI and QR codes built on trusted GS1 standards. Be part of shaping the future of GS1-enabled tools and how customers connect with your products.
How it works
QR code activation
Each product features a QR code powered by GS1 that links directly to structured, brand-managed data.
AI chatbot engagement
Customers scan the code and interact with an AI chatbot trained on your verified product information.
Instant, personalised answers
Whether it’s allergens, dietary preferences, or recycling instructions, the chatbot delivers accurate responses in seconds.
Use cases
Food & beverage: Help customers with dietary restrictions find suitable products.
Health & beauty: Provide ingredient transparency and usage guidance.
Household goods: Offer recycling and disposal instructions based on location.
Benefits to your business
By joining the pilot, you'll unlock a range of powerful advantages — for your business and your customers — that go far beyond traditional product information.
Earn consumer trust
Share transparent product data directly from your packaging through a QR code.
Reduce costs
Let the AI chatbot answer product questions instantly – cutting down on FAQs and customer support tickets.
Gain real-time insights
Learn from actual consumer questions at the shelf to guide product improvements and innovation.
Future-proof your products
Structured GS1 data fuels AI chatbots and ensures your products are discoverable across digital channels — today and in the future.
Benefits to your customers
Make confident decisions
Get clear, verified product information – from ingredients to sustainability – right at the shelf.
Get instant answers
Scan the QR code to ask personalised questions and receive brand-verified responses.
Save time
No more searching through websites, FAQs or forum to get the answer you need.
Trust the source
Answers come direct from brand-managed data, not third-party guesses.
Ready pilot smarter product experiences?
We’re inviting GS1 UK members to join an exclusive pilot programme, but places are limited, so be sure to secure yours by 30 November 2025.
If you're ready to explore how AI combined with GS1 standards can revolutionise the way customers engage with your products, we’d love to hear from you. Just share a few details using the form below, and we’ll be in touch to guide you through the next steps.