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GS1 UK launches advisory group for data-sharing platform

Date: July 22, 2020

Category: Industry news


We have launched an advisory group to shape the future of the productDNA

Since the UK locked down in the wake of the coronavirus pandemic, we have seen an increase in the number of companies using our flagship data-sharing platform, productDNA. 

The disruption of conventional retail has meant that the industry has had to embrace e-commerce like never before, the productDNA platform – where product information can be entered once in a standardised way and shared multiple times between retailers and suppliers – has been a perfect tool in the rush towards digitalisation.

The advisory group will sit four times a year, in line with the GS1 UK supervisory board, which is made up of representatives from across the world of retail. Members of the group already include Nestlé, Mondelēz, Sainsbury’s and Tesco.

Members of the advisory group will be chosen from productDNA’s subscriber base and those executives with responsibility in their companies for decision making in the areas of master data, e-commerce and strategic direction. 

The group will be responsible for future developments of productDNA, driving harmonisation to improve data quality, create efficiencies and encourage adoption of GS1 standards.

Meetings will be discussion led to understand industry challenges and to identify key focus areas as retail transitions into uncharted territory. 

With the next meeting slated for September, Harshal Gore, industry engagement director at GS1 UK, said: “The retail world has had a profound shock to the system in the recent months, and we have seen the importance of digital skyrocket as companies start to take on new ways of working.

We’ve seen a significant rise in the number of products being shared on our platform since the lockdown in the UK, which has shown us that making sure product data is correct and easily shareable between multiple parties is more important than ever.”

Harshal Gore, industry engagement director at GS1 UK

“Browsing the shelves has been replaced by browsing the internet, so empowering consumers with the rich information they need to make buying decisions is becoming the norm. Whatever the future might hold for retail, going digital is the smart option for companies that want to streamline their businesses and prepare for a more multichannel future.

“We urge companies of all sizes to get onboard and join the conversation as productDNA grows in size and importance.”