Please enable cookies to allow videos to display across the site. Click the icon in the bottom left of the site to adjust your preferences.

GS1 UK collaborates with leading retailers and brands to launch the second barcode revolution

London, 26 June 2024 - Since its inception in the 1970s, millions of retailers, brands and manufacturers have collaborated with GS1 to harness the power of the iconic barcode. Today, GS1 is again uniting businesses around the world to prepare for the second barcode revolution – the transition to QR codes powered by GS1. 

The companies that have joined forces with GS1 are a combination of leading brand owners, retailers, manufacturers, SMEs and marketplaces with a combined market value of over $1.5 trillion USD. These companies operate in over 160 countries and reach billions of consumers worldwide – paving the way for global adoption. 

From consumers and regulators to brand owners and retailers, everyone wants to know more about the products they buy, sell or consume. However, space on-pack is finite, meaning there will always be a limit to the amount of information physical labels can carry. 

QR codes powered by GS1 have been identified by industry as the solution to this problem, allowing businesses to connect their products’ unique identity to multiple online sources of enriched, real-time content. They can be scanned by smartphones, and at the point of sale, enabling capabilities far beyond what a standard barcode can offer today. 

With almost 98 per cent of all UK adults now owning a smartphone, this has the potential to transform the way businesses share information, ushering in a new era of supply chain efficiency, transparency and enhanced consumer experiences. 

QR codes powered by GS1 are now being tested in 48 countries, representing 88% of the world’s GDP. Globally, GS1 aims to ensure a comprehensive rollout by 2027 and many leading household brands including PepsiCo, Walmart, P&G, Loreal and Amazon are already onboard. 

Here in the UK, GS1 UK has completed a pilot programme with over 50 brands and is now working with its wider membership to accelerate adoption. We are collaborating with leading UK retailers, including Tesco, to prepare for point-of-sale scanning. 

Matthew Rhind, supply chain & development director, Tesco said: “We are pleased to be collaborating with GS1 to explore the potential benefits for customers and for our business from QR codes. 

“We know our customers want the opportunity to access detailed product information instantly via their smartphone and we are also always looking for solutions for reducing waste and tracking products more effectively throughout our supply chain. QR codes powered by GS1 will help us meet these challenges and we are already taking steps to prepare for the transition.” 

Anne Godfrey, CEO of GS1 UK said: “In today’s hyper-connected world, barcodes need to start working harder. We look forward to building on the five decades of cross-industry collaboration to make this vision for the future a reality. 

“There is still much to be done but, with the backing of our members, partners and our global community, QR codes powered by GS1 can deliver new, more powerful ways working that promise to be just as transformational - if not more so - than that first barcode scan 50 years ago.” 

GS1 UK is currently running a dedicated webinar programme to help its members unlock the many benefits of QR codes powered by GS1 and invites brands and retailers of all sizes to join this groundbreaking collaborative effort. To find out more, visit:


Notes to editors

For further information or requests for interviews, contact Alex Cox: 07464 946 769;

About GS1 UK

Whether online, in store or in a hospital, the common language of GS1 global standards is helping our community of more than 60,000 organisations across the UK to uniquely identify, describe and track anything, creating greater trust in data for everyone. From product barcodes to patient wristbands, GS1 standards have been transforming the way we work and live for 50 years. 

We are now embarking on the next 50 years of industry transformation delivered through QR codes powered by GS1.

GS1 UK is one of 118 neutral and independent GS1 organisations operating worldwide.