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Standardise, lean on scale and be short-termist for e-commerce success

At GS1 UK’s inaugural Online Seller Summit, we spoke with consultant and marketplace veteran, Vinny O’Brien, about some of the key things he has learned from working with large and small organisations in the e-selling space.

In the course of the interview, we touch on:

  • An alternative definition of e-commerce
  • Focussing on sales before brand
  • Understanding that a business plan should be revisited and revised every six months
  • Harmonising and standardising data as a first port of call for business excellence
  • Six data workflows to enshrine to foster best practice
  • The importance of “leaning on scale” and what that means in practical terms
  • What 1m million pound sellers on eBay to date really means for online selling going forward

Hear the interview below


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