November 28, 2023 Opinion piece
Since being adopted by the grocery industry in 1973, barcodes have revolutionised our day-to-day lives. However, the world has changed since that first beep at the till.
Consumers are demanding more information on the products they buy, from what they are made of and where they are produced to how best to use and recycle them. In addition, brands are grappling with a plethora of new labelling demands, both at home and overseas.
That is why GS1 is now supporting a global transition to the next generation of on-pack labelling. A single, smarter QR code that can hold significantly more data, has the power to improve supply chain visibility, ensure product safety and bring a wealth of information to consumers - both at home and in store – while also going beep at the till.
The ability to increase information for consumers without complexity is just one of the benefits of QR codes powered by GS1. We are excited to see how brands large and small can make use of this new customer channel and look forward to seeing them power the supply chains and retail experiences of the future.