Tuesday 7 October 2025
11:00 AM to 12:00 PM
Virtual
About the webinar
Hosted in collaboration with Interactive Brand Packaging Network (IBPN), join this webinar to explore the commercial potential of connected packaging and the key components that drive return on investment (ROI). Designed for marketing professionals in the consumer goods sector, the session will provide practical, actionable insights into how packaging can be activated as a measurable media channel.
What you'll explore
- Connected packaging is one of the most underutilised marketing channels in the FMCG sector
- Demonstrating ROI is key: this webinar will show how connected packaging delivers measurable value beyond its cost
- Every pack has media potential: learn how to use packaging as a scalable, data-driven marketing asset
