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GS1 SmartSearch

We have been working collectively with our members, standards organisations (W3C) and search engine companies to make it easier to discover and describe products on the web.

GS1 SmartSearch has recently been welcomed as the first external extension to

Our GS1 SmartSearch standard and guideline (previously called "GTIN+ on the web") allows businesses to increase sales through:

  • More relevant search results
  • More detailed and accurate product information displayed in search results

The GS1 SmartSearch standard and guideline achieves these benefits by making it possible to create structured data about a product and relate this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer.

GS1 SmartSearch standards

View GS1 SmartSearch standards and guideline