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GS1 Standards

Everyone knows the GS1 barcode. We come into contact with it almost every day of our lives in supermarkets. But GS1 standards are used in so many other places, and for so many other applications.

Explore the videos on this page and you’ll discover many more ways to use GS1 standards – to benefit you and your business.

What is a GS1 Company Prefix?

It all starts with a number – the GS1 Company Prefix. When you join GS1 UK we licence you a unique Company Prefix. And from this simple start, you can identify all your products and so much more…

Join today to get your unique Company Prefix

How do I identify my products?

The Global Trade Item Number (GTIN) is the number you see beneath the barcode. You can use them to identify your products online too. And now they’re used widely throughout healthcare. Learn more about this unique number and how you can create them.

Already a member? Login to create your own GTINs

How do I barcode my products for retail?

So you know how to create a GTIN to identify your products. But what about the barcode? Watch our short video to learn all about the different types of barcodes you can use.

Already a member? Login to create your own barcodes

How do I identify and barcode pallets?

SSCCs (Serial Shipping Container Code) are used to identify logistics units. They are usually used with Advanced Shipping Notices (ASNs) to track shipments between suppliers and retailers.

More info about SSCCs

When do I need to change the GTIN on my product?

The GS1 GTIN Management Standard defines 3 clear principles and 10 easy rules to help you understand when to use a new GTIN on product variations.

More about GTIN Management

Getting your product information right

Good product information is essential to getting products on shelves on stores and online. GS1 standards and services can help you do this – and help you save time and grow sales.

Find out more about productDNA

GS1 SmartSearch, helping shoppers to find your products online

We’re developing new ways to help you identify you more.

Learn more about GS1 SmartSearch

Measuring your products correctly

Believe it or not, one of the most important things in the field of product management is measuring your items in a standardised and consistent way. It turns out that most people get this completely wrong.

Learn more about the Package Measurement Rules