ettos

ettos, headquartered in Nottingham, UK, offers a comprehensive digital platform aimed at revolutionising transparency and trust within the fashion supply chain. Our SaaS platform enables brands to create QR-coded Digital Product Passports for their textile products, allowing customers to trace the entire lifecycle of their clothing.

With a focus on environmental and ethical claims, the platform fosters collective responsibility among brands and suppliers, serving as a centralised hub for real-time data, certifications, and evidence. Through the platform, brands can promote circular business models like their resale, reuse, and recycling schemes, supporting emerging standards for sustainable product regulation.

The following are a few of the unique features that the platform offers:

• Digital Product Passports: Utilises QR codes for Digital Product Passports, linking product supply chains to consumer-friendly overviews
• External data apps: Facilitates easy connection of external data apps for streamlined processing of product information
• Transparency insights: Generate traceability insights across each brands product portfolio, enabling them to visualise their journey to full supply chain transparency
• Advanced notifications systems: Push notifications inform users of pending tasks and required actions within the system 
• Evidence chain: Track and monitor batch level green claims through the industry’s most prominent standards and certifications, with access to real time evidence and status updates