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Sainsbury’s commitment takes productDNA adoption to more than 50 per cent of the UK grocery market

Date: November 05, 2019

Category: Industry news


Sainsbury’s has become the latest retailer to sign up to productDNA, a new product induction platform designed to provide a single source of high-quality product data for the retail industry.

More than 50 per cent of the retail grocery market has now committed to building the cross-industry platform, which will house more than 170 product attributes, from weight and dimensions to customs, excise and VAT requirements. 

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