Sainsbury’s commitment takes productDNA adoption to more than 50 per cent of the UK grocery market
Date: November 05, 2019
Category: Industry news
Sainsbury’s has become the latest retailer to sign up to productDNA, a new product induction platform designed to provide a single source of high-quality product data for the retail industry.
More than 50 per cent of the retail grocery market has now committed to building the cross-industry platform, which will house more than 170 product attributes, from weight and dimensions to customs, excise and VAT requirements.