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Supporting Amazon sellers

Our marketplace team attended the London-based Amazon Sellers Meetup, offering support and guidance to sellers on how to meet Amazon’s product identifier requirements.

David Smith, Head of Digital, presented an introduction to using GS1 product identifiers, and their associated and important allocation rules. Sellers also found out about some of the common problems that can happen when identifiers are used incorrectly – or come from unofficial sources.

We remained on hand to take specific questions from the audience, and we’re currently working on a process to check the legitimacy of numbers that are not sourced directly from us.

This has been a really successful evening, it’s great to meet first-hand the marketplace traders that make up such a large portion of our members. It’s really important to get an understanding of the challenges that are specific to them, and ensure they fully understand what is being asked of them by the marketplaces”

David Smith


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