November 13, 2023 Industry news
More than 900 manufacturers and suppliers have successfully migrated to the new productDNA data management and sharing service. Since GS1 UK appointed Syndigo to enhance and administer productDNA in March 2023, these successful migrations have enabled brands to move all of their product information to Syndigo’s new technology platform.
Built and governed in collaboration with the UK grocery industry, productDNA was launched by GS1 UK in 2017 to provide a single catalogue of high-quality, independently verified product data underpinned by GS1 standards.
Following a competitive tender, GS1 UK chose Syndigo to manage productDNA to ensure that the service continues to evolve in line with industry needs, legislative requirements, and the ever-growing demand for accurate, standardised, quality product data.
Karim Iskandar, CEO International, Syndigo UK, added:
"Our partnership with GS1 UK is uniquely beneficial to the grocery industry, and we believe that productDNA, powered by Syndigo, provides users with an improved solution specifically designed to strengthen the service’s core proposition and maximise its value to industry.”
The newer productDNA platform retains all of the core features that have enabled more than 70 per cent of UK grocery retail sector to build trust, streamline operations, establish more efficient supply chains and adapt to new legislation. It also includes a range of additional enhanced tools and user experiences, including greater flexibility, extensive workflows and additional reporting, and Syndigo’s global presence.
In the eight months since the transition was first announced, GS1 UK and Syndigo have been working in close collaboration to further enhance the service and identify new opportunities for data sharing.
GS1 UK will remain actively involved in the continued development of productDNA, maintaining adherence to the single data model, facilitating greater collaboration between stakeholders and helping industry meet new regulatory demands by harnessing the power of trusted data.
“Our partnership with Syndigo has delivered numerous benefits to our members, providing them with additional services and a solid foundation for meeting the data demands of the future. We look forward to building on the progress that has been made to drive wider adoption of this standardised approach for the collection of quality data”, said Anne Godfrey.