July 21, 2015 Industry news
The EU Food Information Regulation for Consumers (FIR / FIC) law has been in place for over 6 months. It affects all food manufacturers selling into the EU, regardless of their origin. The industry was given 3 years notice to prepare for compliance with Regulation EU 1169/2011. This regulation covers the provision of product information and how it is presented to a consumer prior to purchase. Such information includes: nutritional values; ingredient origins; allergen declarations; expiry dates; storage instructions; etc. With such a broad range of food and beverage products available, there are hundreds of product attributes that now need to be managed across ALL consumer access points, both in-store, online and on mobile.
Failure to manage and control this product data in accordance with the regulation will cripple your ability to operate a successful omni-channel strategy. What’s more, bad data will impact trading relationships and in the worst case risk a severe consumer backlash. While many believe they are compliant - by simply having updated their product packaging - most have underestimated the proliferation of their product data across all channels. Some organisations may have outsourced their EU1169 problem to a data capture service, however ultimate responsibility for data quality resides with the Brand Owner.
Find out the full extent of the product data management challenge that food manufacturers face with a joint webinar from LANSA and GS1 UK. In this webinar you can learn how using GS1 standards will help organise and structure your data to become omni-channel compliant and allow you to build stronger relationships with your trading partners. Understand how our standards can be used to enable omni-channel retailing and finally, through the presentation of a case study, gain valuable insight into the practicalities of managing FIR compliant product data across multiple channels in EU territories.