November 21, 2022 Industry news
The past few months have been packed with face-to-face events and October was no exception.
On Thursday 20 October, the GS1 UK marketplaces team attended AmafestUK 2022 – a conference designed to help anyone trading, or thinking of trading, on Amazon grow their business, both at home and overseas.
Held at Jurys Inn on Brighton Waterfront, the dreary weather outside presented a stark contrast to the energy and passion of the speakers within.
Having taken a couple of years’ break, it was fantastic to see the event return in full force, with a great line up of speakers and partners, and we were thrilled to offer our support by hosting the afternoon session.
Next up was Asha Bhalsod, a seasoned commercial strategist and ex-Amazonian who weighed up the pros and cons of in-house vs agency management as well as when and how to outsource effectively.
She was followed by strategy consultant Martin Heubel who shared practical advice for improving your Amazon Vendor margin – guiding us through Selection, Pricing, and Processes.
The final session of the morning saw Carina McLeod of eCommerce Nurse describe best practices for expanding overseas in a session that was of particular value for those looking to break into the lucrative markets of Europe and North America. Her top tip was for businesses to carefully localise their approach to ensure they deliver the right message in the right way to the right audience.
Chris King from Packshot then covered all things imagery. ‘Keep optimising’ was the core message of this session. Taking one set of good images is not enough. Just like your keywords and product descriptions, images need to be updated to ensure maximum impact. Chris talked a lot about finding the right branding for lifestyle images, and how infographics (with an on-brand tone of voice) can be used to communicate important product information that buyers may not read in your listing.
The final session of the day, ‘How to win on Amazon in a recession’ from Heloise Finch, CEO of Sell Beyond, was a great way to wrap things up. Eliose gave an excellent overview of current market challenges and how to adapt and ensure your business continues to thrive, leaving attendees with an inspiring message of optimism.
If you missed the event, the speaker slides can be found here.
It’s back next year, same time, same venue. So, put it in your diary and get your tickets today.