Skip to main content
selling on Ebay

We’re here to help you with the new product identifier requirements for listing against eBay's product catalogue

From June 2015, eBay started requesting the use of product identifiers on listings – making it quicker and easier for buyers to find and compare products on eBay and search engines. They have continued this programme and include more categories with each seller release. 

GS1 GTINs are unique product identifiers that sit under the barcode on almost every product, or against online listings. Previously referred to as an EAN in Europe or UPC in the USA, the GTIN is the correct term. eBay are now using these same numbers as product identifiers.

Another benefit of using GS1 GTINs on eBay is that you will be able to surface your products on Google Shopping.

What you need to do

To start assigning GS1 numbers and barcodes to your products, follow the three easy steps to get started:

  • Join GS1 UK online
  • Log in to My GS1
  • Start assigning GS1 numbers and barcodes to your products

Once you’ve become a GS1 UK member, you’ll be able to log in to our member portal, called My GS1, which has the tools and services to help you to manage all your GS1 barcode numbers.

Starter 100

Why get your numbers and barcodes from GS1 UK?

Here's just some of the benefits of getting your barcode numbers from us.

  • Authentic source You’ll receive an official GS1 certificate, giving you the peace of mind that your numbers are uniquely yours
  • Get up and running in minutes Sign up online and you’ll be able to start assigning your GTINs in minutes
  • Training and education Get access to our Academy - webinars, online training resources and classroom sessions to suit your needs
  • Over 40 years’ experience We’ve been helping companies identify their products since the very first barcode was used back in 1973
  • Use them on Amazon, eBay, Google and other marketplaces Your GS1 barcode numbers (GTINs) will be valid for all the major marketplaces
  • Free support by phone or online Our support team is here to help you on your journey as your business grows
  • Manage your numbers online Use My Numberbank to help you create, store and manage all of your GS1 numbers (GTINs) – for all of your products
  • Allow you to trade globally We’re part of the global GS1 organisation that ensure our barcodes work everywhere, in every supply chain in every country
  • Working for your benefit As a not-for-profit organisation, we work with our members to continually develop our standards – so they keep pace with the changing business landscape

How much does it cost?

Membership fees

Starter 100

This membership plan is perfect for any business just getting started. This plan is for new members only with a turnover of under £500,000.

Turnover  Annual licence fee  Allocation Barcode images
up to £0.50m £100 Up to 100 numbers 100

Continue with starter 100

If you don't wish to continue with our offer, you need more than 100 GTINs or your turnover is more than £500,000 then please see the standard GS1 UK membership fees below.

Turnover  Annual licence fee  Allocation Barcode images
up to £0.50m £119 Up to 1,000 numbers 3
£0.5m to £1m £131 Up to 1,000 numbers 3
£1m to £10m £203 Up to 1,000 numbers 3
£10m to £50m £318 Up to 10,000 numbers 3
£50m to £100m £1,333 Up to 10,000 numbers 3
£100m to £250m £1,743 Up to 10,000 numbers 3
£250m to £500m £2,400 Up to 100,000 numbers 3
£500m to £1bn £2,900 Up to 100,000 numbers 3
Over £1bn £3,450 Up to 100,000 numbers 3

Join now

All prices exclude VAT

Frequently asked questions

What is an EAN?

A European Article Number (EAN) is the name given to the standard barcode image you see on most products sold around the world. It represents the number – or GTIN – you see beneath it. Retailers and marketplaces often ask for ‘EANs’ when you list your products with them. What they are really asking for is the GTIN, or barcode number, which you can create when you join GS1 UK.

What is a GTIN?

A Global Trade Item Number (GTIN) is a number that uniquely identifies a product. You see them beneath the barcodes on almost every product in the world. Which is why they’re often called ‘barcode numbers’. In the UK and Europe they’re usually 13 digits long, in the US 12. You might see shorter 8 digit numbers, used on smaller products. There are even 14 digit versions, to identify cases of products. The same numbers are used to identify products sold online too. The important thing to know is that they are all licensed from GS1 organisations around the world – to guarantee their uniqueness. When you join GS1 UK you can create all the GTINs you need.

What’s the difference between a barcode from GS1 and others I see online?

There is only one place to get genuine GS1 GTINs and that’s directly through us, or one of our offices worldwide. We do not authorise any third parties to sell these. Other types of barcode numbers may not guarantee uniqueness to you. 

If you have bought GS1 GTINs from another source you may find that you are not the registered owner. You can check this against our registry that is also used by major retailers and marketplaces for their verification.

More FAQs