Skip to main content
gs1_uk_get_a_barcode_ebay_banner

Selling on eBay

If you need a GTIN to identify your products on eBay, you’re in the right place

We’re here to help you with the new product identifier requirements for listing against eBay's product catalogue. 

From June 2015, eBay started requesting the use of product identifiers on listings – making it quicker and easier for buyers to find and compare products on eBay and search engines. They have continued this programme and include more categories with each seller release. 

Take a look to see when your products will need a GS1 GTIN.

GS1 GTINs are unique product identifiers that sit under the barcode on almost every product, or against online listings. Previously referred to as an EAN in Europe or UPC in the USA, the GTIN is the correct term. eBay are now using these same numbers as product identifiers 

Another benefit of using GS1 GTINs on eBay is that you will be able to surface your products on Google Shopping.

What you need to do next

To start assigning identifiers to your products, you’ll need a GS1 Company Prefix.

Follow the three easy steps to get started:

  • Join GS1 UK online
  • Receive your own unique GS1 Company Prefix
  • Start assigning GS1 numbers and barcodes to your products

Join now to start assigning your GS1 numbers and barcodes

Once you’ve got your GS1 Company Prefix, you’ll be able to login to our member portal, which has tools and services to help you to manage all your GS1 barcode numbers and grow your business.

  • My Numberbank – helping you to store and manage all the GS1 numbers you assign to your products - these are called Global Trade Item Numbers (GTINs)
  • Barcode image generator – create barcode images quickly and easily – and we’ll give you three free credits to get you started
  • Support and guidance – we’re here to help you so if you need any help with implementing our standards, or how they can help your business grow – get in touch

Why get your numbers and barcodes from GS1 UK?

Here's just some of the benefits of getting your barcode numbers from us.

  • Authentic source You’ll receive an official GS1 certificate, giving you the peace of mind that your numbers are uniquely yours
  • Get up and running in minutes Sign up online and you’ll be able to start assigning your GTINs in minutes
  • Training and education Get access to our Academy - webinars, online training resources and classroom sessions to suit your needs
  • Over 40 years’ experience We’ve been helping companies identify their products since the very first barcode was used back in 1973
  • Use them on Amazon, eBay, Google and other marketplaces Your GS1 barcode numbers (GTINs) will be valid for all the major marketplaces
  • Free support by phone or online Our support team is here to help you on your journey as your business grows
  • Manage your numbers online Use My Numberbank to help you create, store and manage all of your GS1 numbers (GTINs) – for all of your products
  • Allow you to trade globally We’re part of the global GS1 organisation that ensure our barcodes work everywhere, in every supply chain in every country
  • Working for your benefit As a not-for-profit organisation, we work with our members to continually develop our standards – so they keep pace with the changing business landscape

How much does it cost?

Membership fees
Turnover  Annual licence fee  Allocation
up to £0.50m £119 Up to 1,000 numbers
£0.5m to £1m £131 Up to 1,000 numbers
£1m to £10m £203 Up to 1,000 numbers
£10m to £50m £318 Up to 10,000 numbers
£50m to £100m £1,333 Up to 10,000 numbers
£100m to £250m £1,743 Up to 10,000 numbers
£250m to £500m £2,255 Up to 100,000 numbers
£500m to £1bn £2,768 Up to 100,000 numbers
Over £1bn £3,280 Up to 100,000 numbers

All prices exclude VAT

Join now to start assigning your GS1 numbers and barcodes

Frequently asked questions

What is an EAN?

A European Article Number (EAN) is the name given to the standard barcode image you see on most products sold around the world. It represents the number – or GTIN – you see beneath it. Retailers and marketplaces often ask for ‘EANs’ when you list your products with them. What they are really asking for is the GTIN, or barcode number, which you can create when you join GS1 UK.

What is a GTIN?

A Global Trade Item Number (GTIN) is a number that uniquely identifies a product. You see them beneath the barcodes on almost every product in the world. Which is why they’re often called ‘barcode numbers’. In the UK and Europe they’re usually 13 digits long, in the US 12. You might see shorter 8 digit numbers, used on smaller products. There are even 14 digit versions, to identify cases of products. The same numbers are used to identify products sold online too. The important thing to know is that they are all licensed from GS1 organisations around the world – to guarantee their uniqueness. When you join GS1 UK you can create all the GTINs you need.

What’s the difference between a barcode from GS1 and others I see online?

There is only one place to get genuine GS1 GTINs and that’s directly through us, or one of our offices worldwide. We do not authorise any third parties to sell these. Other types of barcode numbers may not guarantee uniqueness to you. 

If you have bought GS1 GTINs from another source you may find that you are not the registered owner. You can check this against our registry that is also used by major retailers and marketplaces for their verification.

More FAQs