We’re here to help you with the new product identifier requirements for listing against eBay's product catalogue
From June 2015, eBay started requesting the use of product identifiers on listings – making it quicker and easier for buyers to find and compare products on eBay and search engines. They have continued this programme and include more categories with each seller release.
GS1 GTINs are unique product identifiers that sit under the barcode on almost every product, or against online listings. Previously referred to as an EAN in Europe or UPC in the USA, the GTIN is the correct term. eBay are now using these same numbers as product identifiers.
Another benefit of using GS1 GTINs on eBay is that you will be able to surface your products on Google Shopping.
What you need to do
To start assigning GS1 numbers and barcodes to your products, follow the three easy steps to get started:
- Join GS1 UK online
- Log in to My GS1
- Start assigning GS1 numbers and barcodes to your products
Once you’ve become a GS1 UK member, you’ll be able to log in to our member portal, called My GS1, which has the tools and services to help you to manage all your GS1 barcode numbers.