Munchy Play® is an independent start-up from London, founded by entrepreneur Sophia Procter.
From a plate designed with a train tracks, to another with a race track, Munchy Play's plates are helping to spark children's imaginations, at the same time as make dining for parents, stress free.
We speak to Sophia Procter on why she started the business, as well as what the deciding factor was for her to get barcodes from GS1 UK, and what she has learned on her business journey so far.
What has been your most memorable moment of success in your business journey so far?
When you’re launching a new and innovative product, there’s no blueprint in place, you’ve got to create it from scratch. Finding the right manufacturer was imperative to our success story, and an important part in our journey.
More recently, we were blown away to be nominated for “Best Children’s Tableware Design” in the Junior Design Awards – it’s huge recognition!
When did you realise your company would need a barcode, and which GS1 standards and services do you find most helpful for your business?
Once I had a prototype of the kids’ plate and it proved a hit with parents, we made the necessary tweaks and moved onto production.
It was at this point that I started to explore creative ways to package the product and think about the placement of a barcode. GS1 were the natural choice and made the process easy.
What is a typical day like for you?
I’ve been working remotely for the past few years and find that routine helps. I try and get out for a walk first thing to stay energised.
I’m one of those people that lives by a weekly list of goals, which I’ll go through at the start of each day. No two days are the same, but it usually involves a few Zoom calls, checking stock and order levels, and attending webinars to stay on top of trends.
I’m very involved in our social media. I love chatting to other parents on Instagram, Twitter and Facebook, they have really supported us.
Being a working mum, I try and fit this all around the school run, which often means long and unsociable hours. Just as well I’m not missing out on any social events right now!
What are currently your biggest challenges in the business? What keeps you up at night?
Navigating the “new normal” is a challenge that all business owners will face going forward, but I also believe there’s never been a better opportunity to support British businesses and get behind start-ups.
I’d love to expand Munchy Play, working with brand partners on exclusive lines and licensing opportunities. That’s my next challenge to conquer!
What are your biggest priorities in the short term?
Building the Munchy Play brand and business is an important priority. That means listening to customers, tracking trends and monitoring supply and demand. We have proven to be very popular in the gift market, so that’s something I’d like to explore in more depth.
Tell us an interesting fact about you?
I’m a “supertaster” – someone who has more taste buds than average and experiences taste with greater intensity.
Who inspires you?
I’m quite in awe of James Watt – one of the founders of Brewdog. They had a solid brand ethos from the start and have never veered away from their values.
During the pandemic, they pivoted to start making sanitiser, and were one of the first businesses to introduce safe distancing in pubs. James is one of the great disruptors of our time, who isn’t afraid to do things differently.
I’m also inspired by other self-made entrepreneurs including Holly Tucker, Joe Wicks, and Theo Paphitis – all three have tweeted about Munchy Play too, how great is that?
how great is that? What top tip/piece of advice would you give to our other brands/sellers?
There are no shortcuts to success, you need to invest time in your business. Upskill where you can in order to keep costs down. For instance, I learnt how to use photoshop, build a website and even a touch of coding along the way.
But you also need to know where to call in experts to plug the gaps. I worked with engineers, photographers, graphic designers, illustrators, safety testers and manufacturers to ensure Munchy Play is a world-class product.