The wine industry can be traditional and “set in its ways”, but there’s currently some exciting innovation around packaging and sustainability. Glass bottles are heavy and difficult to transport, requiring excess packaging to prevent breakage, due to their unusual shape. In fact, traditionally made sparkling wines and those that are intended to be aged in cellars are the only wines that require glass. For still wines intended to be enjoyed immediately, bottles might be considered a relic of a bygone age.
“Boxed wine is a more carbon efficient and sustainable choice. It’s also perfect for the times you want to enjoy one glass, without committing to a bottle,” says Laura Riches. Advancements in the packaging technology means cracks don’t form and oxidise the wine, which has enabled higher quality wine to be packaged in the format. Moreover, the airtight tap keeps wine fresh up to six weeks. Did we also mention the stunning packaging that you want to show off to everyone?
Boxed wine is a more carbon efficient and sustainable choice. It’s also perfect for the times you want to enjoy one glass, without committing to a bottle."
Launching during the pandemic along with the chaos of Brexit made it difficult to get their wines into the country and at one point an entire order went missing. It took a long time to find the right freight forwarders and logistics companies before they found a trusted group of partners.
Laylo's top tips
Don't judge your new business by the achievements of the old. Celebrate your successes.
A lot of people who start their own businesses are self-critical, so stay true to your value and have confidence in your decisions and why you made them.
Try lots of things as it's easy to put all your eggs in one basket when it comes to customer acquisition. A wide marketing mix is the best route.