Jecca Blac began with its founder, Jessica Blackler, offering a safe space for transgender women to explore and learn about makeup.
Jessica shares her experiences working with retailers, getting a barcode, and the ups and downs of launching a successful beauty business.
How and why did you start the business?
I began the business by offering makeup lessons to trans women. I soon noticed that clients felt very overlooked by the beauty industry. Therefore, we began to create products that offered solutions (e.g. covering beard shadow) and a brand that overlooked gender.
How long have you been a member of GS1 UK?
We have been a member of GS1 since we launched the products in 2017. My Numberbank is where we store all our barcodes, which is a very important part of our multichannel retailer set up.
What is a typical day like for you?
We are part of L’Oréal Innovation; therefore, I spend a lot of time travelling to Paris. Every day is very different to the next, sometimes office based and sometimes on photoshoots.
Who inspires you?
The clients that I started with inspire everything we do! I am still in contact with them weekly and it’s an important part of our brand – the customer is our core.
What top piece of advice would you give to other brands?
Sales process can be a long process and it’s so important to be patient!