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Engagement manager, SME - FTC

Job title:    

Engagement manager, small and medium enterprises (SME) and community partnerships 

Reports to:

Head of membership

Direct reports:

None

Accountabilities:

To drive membership growth from the activation of strategic community partnerships. Increasing the awareness of GS1 UK, our standards and the support provided for product-based SMEs. Building advocacy for GS1 UK amongst our community partners, through shared vision and joint activity. 

Key responsibilities:

Core
  • Responsible for fulfilling membership KPIs and GS1 UK’s strategic and operating plans 
  • Work collaboratively throughout the business, to deliver GS1 UK initiatives and associated KPIs
  • Develop and implement a clear, comprehensive strategy for growing the community partnerships which identifies opportunities for commercially viable solutions that meet the needs of SMEs and align with GS1 UK’s strategy
  • Effective implementation of community partner programmes, ensuring each account programme has sufficient resources and clear objectives, with plans that are activated and optimised
  • Act as the key point of contact for the community partnerships
  • Ensure the community partnerships remain suitable for today’s membership needs and support member retention
  • Identify additional communities that will deliver growth and drive advocacy for GS1 UK based on insight and qualified industry needs
  • Develop a clear understanding of the market size of product-based SMEs in the UK.
  • Provide insight and knowledge of the evolving needs of UK SMEs and opportunities for GS1 UK 
  • Raise awareness of and maintain GS1 UK membership as a vital part of the growth journey for successful product-based SMEs
  • Ensure the needs of smaller businesses are reflected in the membership proposition 
  • Increase GS1 UK brand awareness through targeted networking and collaboration with small business communities and industry specialists
  • Enhance GS1 UK’s brand positioning by building effective relations with stakeholders such as government representatives, industry bodies and external providers who complement GS1 UK’s activities in the sector
  • Manage the budgets allocated to the partnerships to achieve KPIs and demonstrate return on investment 
  • Support and promote the communities by representing GS1 UK at industry events 
  • Confidently present GS1 UK membership and initiatives at industry events and exhibitions 
  • Ensure effective update and adoption of standards and solutions
  • Support the implementation of pricing strategies to attract and retain SME members

Person specification:

Essential skills and experience 
  • Highly motivated, self-aware and resilient
  • Experience of working in a small business, or within small business programmes (focusing on solutions targeting products and brands, rather than professional services)
  • Experience of working in the direct to consumer sector
  • Knowledge of one at least one of our core industries
  • Sound understanding of the SME growth lifecycle, the partners and associations supporting small businesses
  • Fully conversant in the key trends affecting SMEs and their trading communities and able to articulate how the adoption of GS1 standards and services would add value. 
  • Experience of establishing long term working relationships with customers, partners and industry bodies
  • Proven ability to work effectively across diverse teams 
  • Has been accountable for producing clear action plans and successfully delivering against them
Essential skills and experience 
  • Excellent project management skills
  • Partnership activation
  • Marketing campaign delivery
  • Customer focused and able to reflect market insight in engagement strategies
  • Analytical and insight skills
  • Sound commercial acumen
  • Target and achievement driven
  • Has a consultative style able to achieve success working with cross-functional teams
  • Has first-class communication and presentation skills
  • Collaborative - Building partnerships through open communications
Desirable
  • Understanding of the GS1 system and standards
  • Experience of partnership and community management