Research, strategise, test, refine – building a successful online brand

At GS1 UK’s inaugural Online Seller Summit, we spoke with Zakera Kali, university lecturer and founder of luxury gift card business, Peace & Blessings.

In the course of the interview with Zakera we touch on:

• How to build a brand in four steps
• The importance of integrating your shopfront with social media
• How much of a difference good photography makes for selling your products
• How to future-proof your offering using AI functionality
• A four-point plan for how to be a successful online brand

Hear the interview below

Related

Standardise, lean on scale and be short-termist for e-commerce success - An interview with Vinny O’Brien

Online Seller Summit - a bright future for digital-first businesses

Meet the Members