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Research, strategise, test, refine – building a successful online brand

At GS1 UK’s inaugural Online Seller Summit, we spoke with Zakera Kali, university lecturer and founder of luxury gift card business, Peace & Blessings.

In the course of the interview with Zakera we touch on:

  • How to build a brand in four steps
  • The importance of integrating your shopfront with social media
  • How much of a difference good photography makes for selling your products
  • How to future-proof your offering using AI functionality
  • A four-point plan for how to be a successful online brand

Hear the interview below

 


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