Selling on Amazon requires barcodes that are globally unique, verifiable, and trusted by the platform. GS1 UK is the only authorised provider of GTINs accepted by Amazon, ensuring your products can be listed without errors, rejections, or data conflicts.
Whether you sell through Amazon Seller Central or use Fulfilment by Amazon (FBA), GS1 barcodes link your products to accurate, brand-owned data that Amazon can validate against the GS1 registry. From single products to multipacks and variations, GS1 standards give Amazon sellers a reliable foundation for scalable, compliant selling.
How to get a barcode for Amazon with GS1 UK
Join GS1 UK
Receive your GS1 Company Prefix
Create GTINs for each Amazon product
How to get a barcode for Amazon with GS1 UK
Add GTINs to Amazon Seller Central
Apply barcodes and fulfil orders
Manage your GTINs and product data
Benefits of barcodes for selling on Amazon
Amazon acceptance and verification
GS1-issued GTINs are recognised and validated by Amazon, helping prevent listing errors, suppressed ASINs, and barcode-related account issues.
Faster product listing and onboarding
Create product listings more smoothly by using barcodes that align with Amazon’s product identification and data-matching requirements.
Reduced listing errors and conflicts
Avoid duplicate listings, incorrect product matches, and catalogue conflicts caused by reused or non-compliant barcodes.
Improved inventory and fulfilment accuracy
Support accurate scanning and tracking across Amazon warehouses, FBA operations, and your own internal inventory systems.
Brand ownership of product data
Retain control over your product identifiers and ensure your listings remain tied to your brand, not third-party sellers.
Future-ready selling on Amazon
Prepare for evolving Amazon requirements by using GS1 standards that support 2D barcodes, transparency, and richer product data.
Transform standards worldwide
GS1 delivers the traceability and data sharing infrastructure that allows business and consumers to make sustainable and safe choices. For more than 50 years we have helped our members to adapt, thrive and make ambitious improvements.
To this day, our globally recognised standards remain essential for powering the ability to identify, capture and share interoperable data.
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scans of GS1 barcodes every day
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Membership plans
GS1 UK membership is flexible and based on your annual turnover, making it suitable for small food producers through to established grocery brands. Pricing starts from £50 per year, with scalable packages to support expanding product ranges, pack formats and distribution channels.
| Turnover | Number of GTINs & barcodes | Price (ex VAT) |
|---|---|---|
| Up to £99,999 | 10 | £50/year |
| £100,000 - £499,999 | 100 | £100/year |
| £500,000 - £999,999 | 1,000 | £130/year |
| £1,000,000 - £9,999,999 | 1,000 | £200/year |
| £10,000,000 - £49,999,999 | 10,000 | £450/year |
| £50,000,000 - £249,999,999 | 10,000 | £1,750/year |
| £250,000,000 - £999,999,999 | 100,000 | £3,250/year |
| Over £1,000,000,000 | 100,000 | £4,250/year |
Select your annual turnover
Your membership plan will include:
- GTINs, barcodes, GLNs and QR codes
- 1 GS1 Company Prefix (GCP)
- Access to GS1 standards
- Access to partner networks
- Free support and training
Types of barcode used on Amazon
EAN-13
The primary retail barcode for Amazon UK and European marketplaces, used on individual products to support accurate listing, scanning, and fulfilment through Seller Central and FBA.
UPC
Required for products sold on Amazon.com and other North American Amazon marketplaces, ensuring compatibility with Amazon’s catalogue, fulfilment centres, and retail scanning systems.
EAN-8
Suitable for very small products where standard retail barcodes cannot fit, and accepted by Amazon where size constraints make EAN-13 impractical.
ITF-14
Used on outer cases and cartons supplied to Amazon fulfilment centres, supporting bulk shipments, inbound logistics, and efficient handling within Amazon’s warehouse network.
GS1-128
Applied in logistics and distribution environments to support shipment identification, pallet tracking, and supply-chain processes connected to Amazon inbound and outbound operations.
2D barcodes:
Increasingly relevant for Amazon’s future initiatives, enabling richer product data, enhanced traceability, and alignment with evolving transparency and compliance requirements.
Benefits of choosing GS1 UK for your Amazon GTINs and barcodes
Amazon-approved product identity
GS1 UK issues the only GTINs Amazon can independently verify, helping your products pass validation checks, map correctly to the catalogue, and remain associated with your brand across marketplaces.
Fewer barriers to listing and scaling
Using GS1 identifiers reduces friction when creating ASINs, adding variations, or expanding into new Amazon regions, helping you move faster without catalogue errors slowing growth.
Protection against catalogue conflicts
Official GS1 GTINs help prevent incorrect product matches, listing hijacks, and duplicate catalogue entries that can damage visibility, Buy Box eligibility, or account health.
Clear structure for complex catalogues
Manage bundles, multipacks, and product variations more confidently by assigning unique, standardised identifiers that keep Amazon listings organised as your catalogue grows.
Practical Amazon-specific guidance
Access UK-based GS1 specialists who regularly support Amazon sellers with verification issues, listing challenges, and best-practice use of GTINs within Seller Central.
Ready for Amazon’s next requirements
GS1 standards provide a stable foundation as Amazon evolves its expectations around transparency, traceability, and richer product data across FBA and marketplace operations.
Amazon resources & support
Explore our expert insights on how GS1 standards are shaping the future of selling on Amazon:
Get a barcode for your Amazon business today
Join GS1 UK to give your Amazon products trusted, globally recognised barcodes that are accepted by Amazon FBA and Seller Central. Using official GS1 GTINs helps ensure your products pass Amazon’s validation checks, are correctly matched in the catalogue, and remain associated with your brand as you grow your presence on the platform.
With a straightforward sign-up process, flexible membership pricing based on turnover, and access to expert UK-based support, getting started is simple. You’ll receive official GTINs and easy-to-use tools to manage products, variations, and bundles, giving you a strong foundation to list, scale, and sell on Amazon with confidence.
