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GS1 Web Vocabulary

We have been working collectively with our members, standards organisations (W3C) and search engine companies to make it easier to discover and describe products on the web.

GS1 Web Vocabulary has been welcomed as the first external extension to schema.org.

Our GS1 Web Vocabulary standard and guideline (previously called "GS1 SmartSearch") allows businesses to increase sales through:

  • More relevant search results
  • More detailed and accurate product information displayed in search results

The GS1 Web Vocabulary standard and guideline achieves these benefits by making it possible to create structured data about a product and relate this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer.

GS1 Web Vocabulary standards

View GS1 Web Vocabulary standards and guideline