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How to optimise product listings on Amazon

Amazon seller central guide

A checklist for optimised product listings on Amazon

So, you have a great product, and you’re ready to list it on Amazon. But are you using best practice to optimise your listings and give your products the best chance of being seen by shoppers?

At GS1 UK, our marketplaces team have complied a checklist to help you get the basics right when listing your products for the first time.

Getting the basics right

  1. Assign ASINs to your products 
  2. Complete all product attributes
  3. Add images to your listings
  4. Register your brand
  5. Make sure you've included keywords

Elevate your listings

  1. Become a Prime seller
  2. Promote your products using the tools available on Seller Central
  3. Use the A+ tool
  4. Start advertising your products
  5. Benefit from the Early Reviewers Programme

Advance promotional techniques to maximise your sales

  1. Tap into Deal of the Day
  2. Create your own Amazon store
  3. Use brand display and sponsored product ads
  4. Exploit the peak selling periods
  5. Use the Build International Listings (BIL) tool to sell cross border
  6. Take on Pan-European FBA