There are two main options for GS1 UK members to create and start using QR codes encoded with GS1 Digital Link. Both ensure your codes follow GS1 standards and will scan reliably across platforms and different applications.
GS1 UK solution providers offer a suite of services that can help organisations efficiently manage QR code creation, especially for larger or more complex portfolios.
A solution partner can:
Generate QR codes in bulk
Encode more granular data attributes (such as dates, batch numbers, serial numbers, etc.)
Integrate with packaging artwork and manage data flows
Support advanced GS1 Digital Link features and use cases such as user analytics and authentication
Implement custom landing page experiences
This route suits organisations already collaborating with packaging agencies, product inventory management (PIM) or digital asset management (DAM) providers, artwork studios or print suppliers.
GS1 UK partners bring expertise in automating workflows and handling data complexity, but the choice between a partner and GS1 UK’s own tools will depend on your operational needs.
Best for: brands managing many product lines, complex data sets, or wanting outsourced external technical support.
Different partners provide different feature sets and services. Find the right one for your needs in the GS1 UK partner finder.
For simpler needs, members can create and manage their own QR codes powered by GS1 directly in their Numberbank. Essentially, allocating their Global Trade Item Numbers (GTINs), creating their barcodes and managing links all in the same place.
This gives you:
A straightforward online tool with ability to create QR codes
GS1 compliant encoding every time
Easy downloads for packaging, digital use or testing
Multiple link management through our Premium service
This is ideal for organisations with a smaller product range or those who wish to quickly generate QR codes on their own, without needing external support.
Best for: small businesses, smaller product ranges, pilots and trials.
Of course, if you have the resources and technical expertise at your disposal, it's possible to implement QR codes powered by GS1 and manage links to digital content through your own GS1 Conformant Resolver. You can find a link to the supporting standards below or contact us for additional support.