Why the QR code stays the same

From the moment you create it, your QR code contains a GS1 Digital Link URI (Uniform Resource Identifier)

Inside that Digital Link sit the GS1 identifiers that identify your products (GTINs) or locations (GLNs).

Even if your online information changes, the QR code onpack stays exactly the same. Updates are handled entirely through the GS1-Conformant resolver, which redirects customers to the correct online resource, whether that's a single webpage, or a landing page.

Image showing multiple links from QR

What does this mean for me?

When you upgrade from QR Basic to QR Premium, you can start to benefit from the additional features without making changes to your existing packaging or QR code.

Clock

Saves time and money — no need for expensive reprints

Arrow loop

Reduces waste — no need to dispose of packaging due to online information changes

People

A smoother experience for customers who always receive the most up-to-date content

What additional features are available with Premium?

basic vs premium table