QR Basic vs QR Premium at a glance
Which option is right for you?
Choose QR Basic if:
You want to direct users to a single webpage
You need a simple, standards-compliant solution
You want to test QR codes before investing in additional functionality
QR Basic is included as part of your GS1 UK membership and can help you begin connecting products to trusted digital information quickly and easily.
Choose QR Premium if:
You want one QR code to provide access to multiple pieces of information
You want to create a mobile-friendly landing page for your products
You need to present different types of content such as product details, sustainability information, user guides or promotional content
You want to provide multi-language experiences for global audiences
You want more flexibility in how product information is managed and presented
QR Premium is designed for businesses looking to create richer customer experiences and get more value from every scan.
Quick decision guide
Yes – Both QR Basic and QR Premium can support a single destination link.
No – Consider QR Premium if you would like to provide additional content or functionality from a single QR code.
Yes – Both QR Basic and QR Premium support the use of your own branded domain.
No – Both QR Basic and QR Premium can use a GS1 UK domain, making it quick and easy to get started.
Yes – QR Premium is likely the better option.
No – QR Basic may meet your needs.
Yes – QR Premium includes mobile-friendly landing pages.
No – QR Basic may be sufficient.
Can I start with QR Basic and upgrade later?
Yes. If you begin with QR Basic and later decide you need Premium features, you can upgrade without changing your existing printed QR codes. The QR code on your packaging remains the same while the functionality behind it is enhanced.