July 21, 2015 Industry news
Consumers chop and change across retail channels, from researching a product online to browsing and interacting with it in store to purchasing it on a mobile later. While to them it’s just shopping. For retailers the convergence of channels causes issues across their backend systems.
To provide more consistent, reliable and wider services to consumers, retail supply chains need to become more integrated, robuster and with smoother flows of material and information.
One way to achieve this is through the adoption of data standards. Providing consistency across systems and interoperability with trading partners can lead to various benefits for retailers:
- Differentiation through value added services
- Total sales growth
- Cost savings
- Extended trust and synergy
Find out more about the role of integration and data standards in omnichannel retailing.