Wednesday 28 January 2026
2:00 PM to 3:00 PM
Webinar
About the event
QR codes have quietly become a global standard, powering everything from product regulation and traceability to friction-free consumer interaction. Yet many businesses are still treating them as a secondary tactic, not the strategic tool they’ve become.
What’s changed? A perfect storm of cultural habits, mobile technology, and post-pandemic behaviour has pushed QR usage into the mainstream. Brands that fail to adapt are already falling behind.
In this webinar, Lorna and Benjy will unpack how QR codes evolved into a critical piece of digital infrastructure, and show you exactly how to use them to streamline operations, unlock data, and create better customer journeys.
Key Takeaways
- Understand the shift: the cultural, technological and behavioural forces driving global QR adoption
- From hype to hard value: real business use cases across compliance, engagement and insight
- Make it work for you: practical ways to deploy QR codes to improve efficiency and customer experience