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Our retail team

Maximising engagement, growth and standards adoption in retail

Our retail team is responsible for ensuring we have the right approach and programmes in place. They promote growth and standards adoption through engagement and collaboration with a broad base of industry stakeholders, including trade associations, key industry commentators, solution providers and different member businesses, ensuring that we are responding to trends and focusing our activities on industry priorities.

The team keeps a keen eye on GS1’s global activities too, and often gets groups from industry together to collaborate on common challenges.

gs1_uk_Jim_Dickson_photo_2018 Jim Dickson

Head of retail

I’m head of retail at GS1 UK and responsible for the retail engagement team who support the industry collaborating on a number of initiatives that are supported by our standards. We cover grocery, apparel, general merchandise and food wholesale.

The retail team also facilitate our Retail Grocery and Apparel Advisory boards and key strategic data projects like productDNA which is transforming product data for today’s consumer. Working with the boards has allowed us to collaborate with many industry and governmental bodies to support the health and well-being agenda for the UK.

Prior to GS1 UK I worked for Tesco for over 25 years in a number of logistics, retail and commercial roles. The last 10 years at Tesco I was based in Poland and the Czech Republic where I was developing the supply chain and integrating businesses acquired across Central Europe where I worked closely with the local GS1 organisations. My early career was in a number of Distribution roles with United Biscuits.

Interests are my two daughters a love of motorcycles and travel, together if possible and when it’s cold heading off to the slopes to ski.

Email: jim.dickson@gs1uk.org | LinkedIn | Telephone: 020 7092 3548


gs1_uk_Steve_Richards_photo_2018 Steve Richards

Engagement manager

I joined GS1 UK in  2014 and am responsible for developing new relationships with grocery retailers, with whom GS1 UK are not currently in active dialogue. My focus is on understanding the needs of this sector and using the insight to propose where GS1 standards and solutions can add value right through to the consumer. 

Before joining GS1 UK, I was with Best Buy, the US electronics retailer managing direct sourced product into Europe from Asia. The majority of my career has been with Sainsbury’s in a variety of supply chain roles covering domestic logistics and global imports.

Email: steve.richards@gs1uk.org | LinkedIn | Telephone: 020 7092 3582


gs1_uk_Sarah_Hawkes_photo_2018 Sarah Hawkes

Engagement manager

I joined GS1 UK in 2018 and am responsible for building collaborative relationships with retailers and wholesalers, with the aim of ensuring GS1 standards are aligned with the needs of industry whilst adding value to our members by increasing awareness and encouraging standards adoption.

I have worked within the retail industry for over 25 years, specialising in merchandising and space planning for Marks and Spencer, Tesco, Godiva Chocolatier and Groupon among others. I also have a love for ecommerce which led me to leading the project to launch ecommerce in the UK for Godiva in 2014. 

My interests include running (slowly) and travelling, combining the two wherever possible.

Email: sarah.hawkes@gs1uk.orgLinkedIn | Telephone: 07810830525


Sophie Fuller Sophie Fuller

Engagement manager

I am responsible for building collaborative relationships across retail, specialising in grocery and department stores with the aim of ensuring our standards are aligned with the needs of industry whilst adding value to our members by increasing awareness and encouraging standards adoption.

Before arriving at GS1 UK, my career included working for John Lewis & Partners and Selfridges. Having enjoyed working as a retail manager for five years, my passion for improving the way retail works led me to hold engagement positions on transformation projects across HR, Supply Chain and Customer Experience. 

Outside of work my interests include studying wine (WSET3 Award in Wines) and being part of a baking club.

Email: sophie.fuller@gs1uk.org | LinkedIn