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Our retail team

Maximising engagement, growth and standards adoption in retail

Our retail team is responsible for ensuring we have the right approach and programmes in place. They promote growth and standards adoption through engagement and collaboration with a broad base of industry stakeholders, including trade associations, key industry commentators, solution providers and different member businesses, ensuring that we are responding to trends and focusing our activities on industry priorities.

The team keeps a keen eye on GS1’s global activities too, and often gets groups from industry together to collaborate on common challenges.

gs1_uk_Steve_Richards_photo_2018 Steve Richards

Engagement manager

I joined GS1 UK in  2014 and am responsible for developing new relationships with grocery retailers, with whom GS1 UK are not currently in active dialogue. My focus is on understanding the needs of this sector and using the insight to propose where GS1 standards and solutions can add value right through to the consumer. 

Before joining GS1 UK, I was with Best Buy, the US electronics retailer managing direct sourced product into Europe from Asia. The majority of my career has been with Sainsbury’s in a variety of supply chain roles covering domestic logistics and global imports.

Email: steve.richards@gs1uk.org | LinkedIn | Telephone: 020 7092 3582


Sophie Fuller Sophie Fuller

Engagement manager

I am responsible for building collaborative relationships across retail, specialising in grocery and department stores with the aim of ensuring our standards are aligned with the needs of industry whilst adding value to our members by increasing awareness and encouraging standards adoption.

Before arriving at GS1 UK, my career included working for John Lewis & Partners and Selfridges. Having enjoyed working as a retail manager for five years, my passion for improving the way retail works led me to hold engagement positions on transformation projects across HR, Supply Chain and Customer Experience. 

Outside of work my interests include studying wine (WSET3 Award in Wines) and being part of a baking club.

Email: sophie.fuller@gs1uk.org | LinkedIn