If you want to list and sell a product on Amazon, for most categories, you'll be asked to add a product identifier or barcode for Amazon - usually a GTIN, UPC or EAN. GS1 is the only authorised provider of Global Trade Item Numbers (GTINs) – the number you see under the barcode that’s unique to that product.
Retailers have been using our Global Trade Item Numbers or GTINs to identify their products for 40 years - they’re the numbers you see under a barcode. Barcodes for Amazon are no different, and can be used to uniquely identify all the information about specific products listed on the retailer site.
This is something that Amazon needs from the seller so that they can improve the quality of their product catalogue. By doing this correctly, and assigning barcodes for Amazon, sellers can help to maintain the high quality shopping experience buyers have come to expect from the Amazon marketplace.
Get a barcode in three simple steps
1. Sign up to GS1 UK
Sign up in minutes to access exclusive member benefits, including unique GTINs and barcodes for your products.
2. Log in to My GS1
Create new GTINs and barcodes, add and manage your product data and other GS1 identification numbers.
3. Start selling
Add barcodes to your physical products or your online listings and start selling straight away.
We verify the authenticity of product identifiers by checking the GS1 database. EANs/UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your product identifiers directly from GS1 (and not from other third parties selling EAN/UPC licences) to ensure that the appropriate information is reflected in the GS1 database."
Amazon
on why sellers need barcodes for their products
Why join GS1 UK?
GS1 is the only place to get authentic, authorised GTINs
As a member you’ll get free expert support - by phone or online
Our GTINs and barcodes are globally recognised and accepted by all retailers and marketplaces, including Amazon, eBay and Google shopping
You’ll have access to training and education about our standards and how they can benefit your business
You can’t trade on Amazon without a GS1 GTIN
We don’t just do GTINs. You’ll be introduced to other GS1 standards that your business might need, like Global Location Numbers (GLNs)
Adding a GS1 GTIN to your online listing can increase your impressions by 40% and conversions by 20% on Google
You’ll get access to a unique portal to manage your numbers and product data
How does it work?
When you become a member, you’re purchasing the licencing rights to your GTINs. You’ll need to renew your membership annually to keep using them.
10 T-shirts
9 colours
4 sizes
360 GTINs/barcodes
2 cereal bars
2 sizes
1 multipack
5 GTINs/barcodes
GTIN calculator
Use our GTIN calculator to work out how many GTINs and barcodes you’ll need for your products, to help you select the right membership plan below.
Membership plans
Membership is based on annual turnover, which means it's easier for smaller businesses to enter the market and start selling.
Starter 10
For businesses with a turnover of up to £100,000 and one to ten products, which are unlikely to grow
Starter 100
For businesses with a turnover of up to £500,000 and who have a range of products who are looking to grow
Standard membership
For all businesses
Global Trade Item Numbers (GTINs)
10
100
Starts from 1,000*
Barcode image credits
10
100
3
Global Location Numbers (GLNs)
10
100
Starts from 1,000*
Global company prefix (GCP)
1
1
1
Company entry in the global GEPIR database which is used by Amazon to check listings
My GS1 and My Numberbank to manage numbers and product data
Create barcodes for your products
Create barcodes for your outer packaging, boxes and cases
Free online and phone support
Free webinars and training
Access to our partner network
View all features
Price
Ways to pay
Starter 10For businesses with a turnover of up to £100,000 and one to ten products, which are unlikely to grow Global Trade Item Numbers (GTINs)
10
Barcode image credits
10
Global Location Numbers (GLNs)
10
Global company prefix (GCP)
1
Company entry in the global GEPIR database which is used by Amazon to check listings
My GS1 and My Numberbank to manage numbers and product data
Create barcodes for your products
Create barcodes for your outer packaging, boxes and cases
Free online and phone support
Free webinars and training
Access to our partner network
Access to productDNA freemiumClick here to learn more
Use of GS1 standards Click here to learn more
All 23 standards
View all features
Ways to pay
 Price
|
Starter 100For businesses with a turnover of up to £500,000 and who have a range of products who are looking to grow Global Trade Item Numbers (GTINs)
100
Barcode image credits
100
Global Location Numbers (GLNs)
100
Global company prefix (GCP)
1
Company entry in the global GEPIR database which is used by Amazon to check listings
My GS1 and My Numberbank to manage numbers and product data
Create barcodes for your products
Create barcodes for your outer packaging, boxes and cases
Free online and phone support
Free webinars and training
Access to our partner network
Access to productDNA freemiumClick here to learn more
Use of GS1 standards Click here to learn more
All 23 standards
View all features
Ways to pay
 Price
|
Standard membershipFor all businesses Global Trade Item Numbers (GTINs)
Starts from 1,000*
Barcode image credits
3
Global Location Numbers (GLNs)
Starts from 1,000*
Global company prefix (GCP)
1
Company entry in the global GEPIR database which is used by Amazon to check listings
My GS1 and My Numberbank to manage numbers and product data
Create barcodes for your products
Create barcodes for your outer packaging, boxes and cases
Free online and phone support
Free webinars and training
Access to our partner network
Access to productDNA freemiumClick here to learn more
Use of GS1 standards Click here to learn more
All 23 standards
View all features
Ways to pay
 Price
|
*Annual membership example calculated based on a business with a turnover under £500,000. Click here to see fees for all turnover bands
